The merchandise display happens to be a special presentation of the products of a store that is used to attract and even entice consumers. The nature of these displays can vary between industries, but all merchandise displays will be based on various basic principles that were designed to help increase purchases. Yes, merchandise displays are a big part of the merchandising concept, which is there to help promote sales by coordinating market, sales strategies and advertising.
There are many business consultants that truly believe that small business owners are the best for innovative merchandise display strategies. It was stated in Chain Store Age Executive that in most instances the smaller chains are leading the way for store ambience which supports their overall strategy for marketing in a range of categories from hardware and houseware to fashion and even in building supplies. It is by their nature that specialty stores depend on displays to generate a niche within the marketplace. Plus, being much smaller in some cases will allow for a better response to conditions and market trends. Successful retails are using displays to dispense merchandise productively and communicate the right environment in retail.
Merchandise displays are normally put in one of many basic designs:
- Showcase displays: These are normally feature items that are too valuable for display in a storefront setup or niche items of high interest to main clientele. These display centers are normally located in high traffic areas and will feature multiple tiers for products and a sliding door for access by the clerk.
- Storefront Window displays: These are normally opened to a street or a courtyard or walk of a mall and are used to attract passerby’s who may not otherwise enter into the store.
- Found Space Displays: This is for the displays that use a small but usable area of the store like the top of a product carousels or on wall space.
Found space displays and storefront window displays are the most popular tools for selling sale items and showing sale items.
Key to a Great Merchandise Display
According to How to Display It, there are many key parts for a great merchandise display that are relevant for small business owners. Firstly, the displays need to be economical and only use space, products and materials that are readily available. Next, the display needs to be versatile and able to fit anywhere and show any merchandise and show any message. Lastly, the displays need to be effective. The best display will be readily visible to any one passing by and needs to be arranged so that there isn’t a space or time lag between when a possible buyer sees the product and when they react to it. The best display will show the customer what the product looks like and not some picture of it. There are some forms of promotion that can give a big presentation of the character of the store and the product.
The overall effectiveness for a good strategy for merchandising displays can be grown by remembering these tips as well as the following:
Ensure that the display is clean and neat at all times.
- Put the display area and items based on customer demographics. If most of your customers are females between ages of 18 and 35, then your displays need to be shaped for their interests.
- Combine products that can be used together in displays. For instance, swimming goggles being paired with new swimsuits is going to be more effective than placing it on its own or with other product that is barely related to swimming.
- Be careful of looking at display designs that sacrifice effectiveness for originality.
- Small items need to be displayed so that customers can have a good look at them without having to get help from staff.
- Don’t overcrowd the display. Customers will pass over a busy looking, messy display. Instead your display needs to have a single item, or a point of interest and every item needs to interact with each other so that they come together as a group. If they don’t go together, then it will look like there are several designs instead of just one.
- Displays can be used to educate customers. A thoughtful display can illustrate product use that may not occur to a customer. Besides just selling the merchandise, a display can introduce new products, a new idea or look, or new fashion trend. The display can be used to educate the customer concerning what the item is, how it can used or worn, or accessorized. The display could even supply important information, special features and price.
- You should also pay attention to when you are constructing and arranging the display backgrounds. For instance, you need to avoid dark backgrounds whenever a customer will be looking through a window, since this will cause the glass to be a big mirror.
All of these items need to be considered and weighed whenever you are putting together a merchandise display. Ultimately, the final part of the worthiness of a display is going to be its ability to sell the products. As it was stated, the test of a good display is going to be does it sell?
Creative Display Works Can Help With Quality Display Racks
Creative Display Works offers many different types of merchandise display racks including: Beverage Display Racks, Automotive Part Displays, Magazine Racks & Stands, Retail Display Racks, Bakery Display Racks, Snack & Candy Displays, Cigarette Display Racks, Tool Display Racks and more.