How We Helped Circle K Transform 13 Divisions
A 12+ year partnership delivering custom retail fixtures that reduce shrink, boost impulse purchases, and scale nationwide.
Scaling Retail Fixtures Across a National Chain
Circle K needed a manufacturing partner who could deliver consistent quality across all 13 divisions while addressing critical operational challenges.
- 1Inconsistent fixtures across 13 different divisions
- 2High shrink rates on tobacco and high-value products
- 3Poor visibility on candy and impulse items
- 4Long lead times and unreliable delivery from previous suppliers
End-to-End Manufacturing Excellence
- Standardized fixture designs that maintain brand consistency
- Patented swing door cabinets reducing shrink significantly
- LED-illuminated displays increasing impulse purchase visibility
- In-house manufacturing with reliable 4-6 week lead times
12+ Years of Growth Together
From a single pilot store to nationwide coverage — a partnership built on innovation and reliability.
Initial Partnership
CDW partners with Circle K to supply custom cigarette display solutions for select locations.
LED Candy Racks Introduced
CDW pioneers under-shelf LED lighting for candy displays, boosting impulse purchases across stores.
Sneeze Guards & Food Service Expansion
Roller grill sneeze guards and food service fixtures deployed to support Circle K's growing fresh food program.
Gondola Displays & Beverage Tubs Added
Custom gondola shelving and island beverage tub displays roll out, maximizing floor space and impulse sales.
13 Divisions Nationwide
A decade of partnership: CDW now serves 13 Circle K divisions coast to coast.
Engineering Solutions That Drive Revenue
When Circle K brings us a challenge, our team delivers measurable results.
Maximize Candy Shelf Space & Revenue Per Sq Ft
Circle K requested that we research and develop a way to expand candy facings beyond the industry standard of 9 shelves.
- Extra Shelf: Engineered shelf spacing to fit a 10th shelf — exceeding the 9-shelf industry standard
- LED Underlighting: Added illumination beneath every candy shelf for maximum product visibility
15-17% increase in candy sales after installation
The Results
Measurable impact across every division — from reduced shrink to increased impulse sales.
Circle K divisions now served coast to coast
Years of trusted partnership
Custom fixtures deployed nationwide
"CDW has been our go-to partner for over a decade. Their ability to scale from a single store pilot to nationwide deployment while maintaining quality and reliability is unmatched in the industry."
Products Deployed
The CDW solutions powering Circle K stores nationwide.
Cigarette Racks
Custom tobacco merchandising solutions with security features
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LED Candy Racks
Under-shelf illumination for maximum impulse visibility
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Liquor Cabinets
Secure display cases with swing door technology
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Sneeze Guards
Roller grill sneeze guards for food service compliance
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Gondola Displays
Custom gondola shelving to maximize floor space
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Island Beverage Tubs
Eye-catching island displays for impulse beverage sales
View ProductWant Similar Results for Your Chain?
Whether you have 10 stores or 10,000, we have the capacity and expertise to scale with you.